It is no secret that newspapers are in decline. However, one section of the newspaper that is still thriving is the classified ads. And among the most popular classified ads are those for matrimonial purposes. A recent survey found that 89% of Indians still find marriage through print advertisements. So, if you are looking to get married, should you place an ad in the newspaper. ? Let’s take a closer look.

First of all, in a country as large and diverse as India, it is very difficult to find the right person without the help of others. This means that many Indians still use matrimonial ads to find their life partner. In fact, marriage brokers / agents have been arranging marriages for people even before newspapers came into existence. So, placing a matrimonial ad in a newspaper is not an entirely new concept for Indian society. You can contact Eloraadvertiser for help in publishing advertisement.

Many people think that placing an ad in the newspaper will help them find better matches. Their logic is that there are many more profiles to choose from, and therefore the probability of finding a suitable match is much higher than other methods. However, this may not be entirely true, because most newspapers just print ads for brides / grooms looking for alliances. And since you see so many ads everyday, it becomes easier to reject somebody without even meeting them. If you do take somebody’s number after seeing their ad, then there is no guarantee that they will answer your calls or agree to meet you. The reason behind this selective approach could be anything – maybe they found somebody else already; maybe they found something ‘fishy’ about the person, or maybe they were just not interested.

Another thing to consider is that an ad in the newspaper will only reach a certain section of people; for this reason, it is difficult to find a suitable match through a matrimonial ad in a newspaper. The more ‘socially elite’ you wish your partner to be, the more difficult it becomes to find them this way. You have no guarantee about their background or habits – all you know is what they have written in their profile / ad. If you are looking for somebody from a particular caste/religion etc., then newspapers cannot help much either. In fact, it makes finding matches even harder because most ads state things like “caste no bar”, which means that if you have a particular caste preference, then you should not place an ad in the first place. Read more about essay writing.

In addition, there are several benefits to using classifieds sites over other forms of online matchmaking services such as websites or social networking sites. For example:

*  Ads work 24/7 with no vacation days

*   Advertisements can be easily searched via keywords

*  It is more private than other forms of online matchmaking services.

Additionally, the newspaper ads usually comes with a photograph and some information that you provide on your own. This means that you can control what kind of person you want to reach out to. For example:   *  If you are looking for an educated person, then list down “education” as one of your criteria in the advertisement.    *  If age is more important than anything else, you can select an age group from the drop-down menu and place an ad accordingly.

However, there are several disadvantages as well:

  *  Many people find marriage partners through their social circles and friends and family’s opinions still hold value.    *  While it is possible to find people outside conventional social circles, the ads are open to anyone who wishes to reply.    *  If you don’t like what you see in the photo (for example: she/he seems too old/young), then it’s very difficult for you to move on and forget about that person without actually speaking with her/him.

So, while classified advertisements might be helpful in meeting your life partner, they might not be right fit for everyone. It really depends on what kind of person you are looking for and how much effort you wish to put into finding her or him. For all those who want to take a chance at finding their life partner through newspaper advertisements , it is important to be patient and take the process seriously.

By Manali