Medical Animation

Medical animation is one of the most innovative and fascinating technologies to hit the healthcare industry in recent years. It offers a unique way to educate and engage patients, as well as healthcare professionals. Here are five reasons why medical animation is the trend that you cannot ignore:

  1. It is engaging and entertaining for patients.
  2. It can improve patient understanding of their condition or treatment.
  3. Medical animations are great teaching tools for healthcare professionals. 
  4. Animations can be used to explain complex concepts simply and effectively.
  5. They are a cost-effective way to communicate with patients and healthcare professionals alike.

Now let’s take a deeper look at each of the five reasons.

It Is Engaging and Entertaining for Patients

Animation is an engaging and effective way to communicate complex medical information to patients because it is both engaging and entertaining. Let’s face it, most patients who knee surgery on their knee would probably be grossed out by watching footage of an actual knee surgery operation. However, a doctor may find it necessary to illustrate and explain certain elements to make sure the patient can make the most informed decision about their health. An animated video can accomplish all of this without the need for potentially graphic images and put the patients at ease without the need for them to see an operation.

Additionally, the producer can learn how to make animated videos to keep the video thoughtful, well-crafted, and entertaining for patients without having to worry about the limitations of live actors, an operating room, or a set.

It Can Improve Patient Understanding of Their Condition or Treatment

When someone has a health-related issue and seeks a medical professional, they are doing so because they do not know what is wrong or need help identifying their options for treatment. Doctors often understand the complexities behind the conditions and the treatment option but may struggle to effectively communicate that information to the patients. However, medical animations help resolve this issue by clearly explaining the condition using both spoken words and visuals. And the same can be done for explaining their treatment options.

Medical Animations Are Great Teaching Tools for Healthcare Professionals

Not only can healthcare professionals use animated medical videos in their practices to help educate patients, but they can also be used within the industry to train the healthcare professionals themselves, helping raise the standard of care in the industry. For example, let’s say new research uncovers a better way to diagnose and treat a specific condition. Rather than a doctor needing to read a lengthy research paper and interpret what it means, the research can be made into an animated video that helps explain everything clearly along with visual aids. This leaves very little open for interpretation.

Another example would be a new piece of medical equipment that a company makes that allows for faster recovery and less downtime for surgery patients. They can use an animation to help explain the machine, how it works and what its benefits are. They can also utilize animations to help train doctors on how to use it.

Animations Can Be Used to Explain Complex Concepts Simply and Effectively

As we briefly discussed earlier, many doctors understand the complex concepts behind a condition, but they may not be able to communicate that simple and effectively to the patient. However, another example would be a team of medical professionals working on a case together, where an expert knows the issue and the best treatment option. The best path forward for the patient would be some sort of clear communication to the entire team that leaves nothing open for interpretation. A simple animated explanation would deliver the information clearly and simply, and make sure everyone is on the same page moving forward. This could be used for both the medical experts and the patient.

They Are a Cost-Effective Way to Communicate with Patients and Healthcare Professionals Alike

What’s more cost effective? A sales rep travelling around the country explaining a new revolutionary treatment option, or an animated explainer video that can be distributed to the masses instantly? While some may debate which is more cost-effective or generates the greater return on investment, many people would agree that getting that information to as many people as fast as possible is best for all. An animated video helps accomplish this.

By Manali