UI and UX are used almost interchangeably today. They are essential for almost every industry with a product to sell. Then, what is the difference between them, and why are they so important? 

The primary purpose of any product today is to become a part of your everyday life. This essentially means that the functions and purposes of the product become so essential to you that you cannot live without that product. 

One of the most effective ways in which that can be done is to ensure that everyone finds your product easy to use and effective. UI and UX are essential to help bridge this gap for your product. While user interface design companies help people visualize and get used to your product, UX will help people actually navigate through your product. 

You can get an understanding of both these worlds through a design thinking certification– Be it online. 

UX designers are more directly involved with the product management team because they determine what features will attract more and more people to their products. They research the kind of features and customer interactions that will be the most beneficial for the product. They also suggest points to improve a consumer’s overall experience with the product, which is the basic requirement of UX designers. UI designers tend to be restricted to digital platforms alone. This is why design thinking certifications generally incorporate both these domains to give you the perfect balance of what to employ and where. This will ensure that you come to the right solution and be the valuable asset you want for your organization.   

How do UI and UX actually help a product?

They are both essential cogs in the larger framework of a product life cycle stages. A product cycle determines the shelf life of a product, from its ideation stage to when a product can be considered obsolete because of advancements in technology or any other factor. 

The UI and UX help elongate this product life cycle. They give you the ability to make constant changes and keep bringing in better versions of your products that will keep improving your consumers’ lives. They are both equally required to make a product better, more efficient, and last longer. This ensures that your product is relevant in the market for an extended period of time. For example, the mobile phone as we know it today started as a telephone many decades ago. The basic function has remained the same, but almost everything else has changed. 

More importantly, mobile phones have managed to stay in demand and increasing demand because they have also taken over the roles of so many other gadgets. You no longer need an alarm clock to wake up every morning or an iPod to listen to music. Your entire world is now stored in one single device.

By Manali