Search engine optimisation has gone a long way. But with people’s preferences changing over time and technology continuously advancing, the changes are expected.
And now, with the new normal, another change has come. Vacations and leisurely trips, which were put on hold because of the pandemic, are now back on track. So it’s no wonder how tourist destinations in the Land Down Under are getting swarmed with local Aussies and international visitors.
And when it comes to tourist spots, the Gold Coast is a popular one. Businesses in this coastal city will do well with help from Gold Coast SEO. After all, it has so much to offer. The only problem is that tourists don’t know what they want.
Thankfully, with Google Discover, your business will have a better chance of being noticed. As long as your digital marketing team knows how to optimise for it, the opportunity to be discovered will not be wasted.
What is Google Discover?
Google Discover is a personalised feed of content based on your interests. It provides you with content related to your browsing activity and search behaviour and shows on the Google homepage on mobile.
With Google Discover, you get your dose of daily updates about the things you like. So, for example, if you’re fascinated with surfing, you can discover surfing sites and surfing lessons on the Gold Coast. You also find things you didn’t know you were interested in until you read about them.
Google Discover is important for businesses because it allows people interested in your industry to potentially see and know your business.
What do you need to know about it?
While Google Discover has been around for a few years, it wasn’t long before brands started to optimise for it. And for Gold Coast SEO to be effective where Google Discover is concerned, you will need to know several things.
- Google Discover knows what online users want. Google Discover is your content feed that knows what you’re interested in and shows you content that matches what you like. Google gets this information from your web activity, search queries, and other online movements.
- Online users can customise their Google Discover. Since Google Discover is your feed from the content around the web, you can easily customise it according to your likes. If you see content that doesn’t raise your interest, you can tap the menu button and choose “hide this story” or “not interested”, among other options. You can also tell Google if you want to see “more” or “less” of specific topics.
- Your website can rank higher in Google Discover. Google Discover is the best place to be if you want relevant traffic. But it would help if you were optimised for it. Fortunately, there are ways to rank higher on this platform. Some of these are creating targeted content and using visuals.
With Google Discover, local and international tourists can quickly discover businesses on the Gold Coast. Even if they have no specific idea in mind, your website can pop up in their feed and pique their interest. You’ll be surprised to have a stream of customers visiting soon.
So, make sure you have a marketing team that is well updated with the trends and how to optimise your website and content for Google Discover and other timely strategies.