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The way your company’s website appears to search engines is an important factor in how successful it is.
Businesses that don’t optimize the visibility of their online content may miss out on leads and sales opportunities, especially if they’re competing against companies with better SEO.
In this guide, we’ll look at a few quick ways that you can improve your rankings on Google by implementing best practices around keyword research, site structure, images, links, social media integration, mobile optimization, and more!
What Should You be Doing Today to Optimize Your Website for Search Engines?
There are so many ways that you can improve your SEO, but let’s look at just a few of the quick wins you can change right away.
Get Some Decent Photos
Whatever business or niche you are in, better photography is a must. It may surprise you that you don’t always need high-quality professional photos, but photos that look “real” and not overly staged work best.
If you are a business that wants to entice clients, getting some good corporate photos is a real benefit. Check out Chicago corporate photography for some great options.
Improve Your Site Speed
Slow sites do not convert. Google has made it clear that site speed is an important factor in SEO. Make sure your site loads quickly and is optimized for mobile devices.
A few ways you can improve your speed quickly include:
- Compressing images to save bandwidth
- Minimizing CSS and JavaScript files
- Minimizing HTML
- Choosing a hosting provider that has a good reputation for speed
Optimize Your Site Architecture
If you have a list of blog posts, make sure they are categorized properly and that they link to each other in a natural way.
This can improve your SEO, but most importantly, it will give users a great experience browsing your content.
Improve Site Structure
Make sure you have a sitemap and make it easy for search engines to access your content. If you have a lot of categories, make sure they are visible in the URL of your site.
Increase Your Social Media Presence & Activity
It’s no secret that social media is important to online marketing these days. Make sure that you keep your presence on all the major sites updated and active with fresh content.
Search engines will see these links as votes of confidence in your company, and they will want to associate with you accordingly. Also, having lots of social media signals will generally improve your traffic from search engines.
Add Footer Links
This is an easy one. If you have links to articles or blog posts in the footer of your website, this tells search engines you are trying to rank those new pages.
This can be a good signal if it’s done properly and there’s enough content linked to the page in question.
Do More Content Marketing
If you’re not already doing content marketing, now is a great time to start!
You should be using your blog to create valuable content for your target audience.