Facebook ads are a great way to reach a wider audience and create more engagement with your content.

By following some best practices, you can make your ads more engaging and help drive more conversions. You can easily create Facebook ad reports using the intuitive report editor offered by https://www.reportingninja.com.

Use Vertical Videos

There are a few key reasons why you should consider using vertical videos for your Facebook ads.

  • Vertical videos are more engaging than horizontal videos. People are used to scrolling through their feeds vertically, so a vertical video is more likely to catch their attention.
  • Additionally, vertical videos take up more space on the screen, making them more difficult to ignore.
  • Another reason to use vertical videos is that they tend to get more views and engagement than horizontal videos. This is because people are more likely to watch a vertical video all the way through since it doesn’t require them to turn their head to see the whole video.
  • Vertical videos are also more likely to be seen in a person’s newsfeed since they take up more space.

Use less Text on Images

If you’re looking to create more engaging Facebook ads, using less text on images is a great way to start. By keeping your text to a minimum, you’ll force viewers to focus on the image itself, which can help create a more impactful and engaging ad.

Additionally, using less text can also help make your ad more visually appealing, which can make it more likely to stand out in a user’s newsfeed.

So if you’re looking to create more engaging Facebook ads, using less text is a great place to start.

Shorten Text

It’s no secret that people are more likely to engage with shorter, more concise content. This is especially true when it comes to social media, where users are bombarded with a never-ending stream of information.

As a result, businesses need to make sure that their Facebook ads are as engaging as possible, and one way to do this is to keep the text short and to the point.

While it may be tempting to include a lot of information in your ad, remember that people are more likely to engage with content that is easy to digest. So, focus on creating ads that are clear and concise, and you’ll be more likely to see the results you’re looking for.

Carousel Images

As we all know, people are more likely to engage with visuals than with text. That’s why using carousel images in your Facebook ads can be so effective.

Carousel ads allow you to showcase multiple images in a single ad, and each image can link to a different URL. This is a great way to highlight different products, services, or features of your business. And because people can scroll through the images, they’re more likely to stick around and actually engage with your ad.

So if you’re looking for a more engaging Facebook ad, consider using carousel images. It’s a great way to showcase multiple aspects of your business, and it could help you get more clicks and conversions.

Add Movement

Adding movement to your Facebook ads can make them more engaging and eye-catching. You can do this by using video or animation, or by simply adding some movement to static images. This can help make your ads more engaging and help you get more leads and conversions.

Use Call to Actions

One way to make your Facebook ads more engaging is to use call to actions. A call to action is a statement or phrase that encourages people to take a specific action, such as “click here to learn more.”

Including a call to action in your ad can help encourage people to take the next step, whether it’s visiting your website, signing up for your newsletter, or making a purchase.

By Manali