While a library of books have been written on search engine optimization, a single article cannot do the subject justice. However, some basic SEO reporting tools can help website owners improve their overall results by doing a better job with their individually chosen keywords, rankings, and how they compare to their competitors.

Search engine optimization providers have a wealth of SEO reporting tools at their disposal, so improving your search rankings can be achieved inexpensively, quickly and easily if you have the desire and the know-how. Choosing a search engine optimization consulting firm goes a long way in “getting found, generating more leads, and ultimately converting those leads into customers.” Search engines are a great source for generating traffic to your website, meaning if your website is optimized for the right keywords, you’re continually updating a static website into an integrated system that uses up-to-date enterprise SEO reporting tools. Google AdWords, Advanced Web Ranking, Search Engine Commando Pro, Raven, and Web Position are all SEO reporting software that can help improve keyword functionality, but it takes someone experienced to use them wisely. Your SEO service provider will provide you with these and other tools to help you.

The Foundation: Keywords

Tired of traditional advertising, the constant barrage of “buy this” or “try this” messages, consumers have started to search the Internet for information about a product or service. Search engines (Google, Yahoo, Bing, MSN, etc.) rely on keywords to find websites that contain the keywords you’re looking for. Your website is designed to target specific keywords. The service or person who originally put your website together used certain keywords to begin with. Enterprise SEO has gotten a lot more sophisticated in recent years and as a result your website is most likely outdated. SEO reporting tools used to target your website for improved search engine ranking should be properly designed. Page titles, headers, on-page text, inbound links, and other factors play a huge role in pushing your website to the top of SEO page rankings. Your goal should be to “own” the top listings, if not the entire first page of search results.

The critical aspects of keywords fall into two categories, selection and prioritization. You need to take a good look at the keywords used on your website and see if they are relevant. Begin this exercise by making a list of keywords that you want to use. This can be a group exercise with co-workers or an SEO agent. Particular attention should be paid to relevance by evaluating keyword competitiveness and the authority of your website compared to your competitors. All of this can be achieved through thorough keyword selection and prioritization.

keyword selection

There are a few things to consider when choosing keywords. Do keywords/keyword terms appear frequently in search queries? Are the intended keywords relevant to your products or services? What is relative competition? If a search for your keywords isn’t generating significant volume, consider removing them from your selection.

Keyword Prioritization

There are two considerations when prioritizing selected keywords and keyword phrases. First, do they demonstrate a clear competitive advantage over their competitors?

Second, will using these keywords/phrases improve profitability?

This is the start of an organized SEO approach. Books have been written on the subject that could fill a library. Your SEO service provider is ready with SEO reporting tools that can improve your search results.

By Manali