Social media marketing is a means by which marketers, brand owners, and entrepreneurs use social media platforms to market and sell their brands using images, text, and video to attract buyers and close sales.

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Various social media platforms are used, but the most common ones are Facebook, WhatsApp, Instagram, and LinkedIn.

Each platform has its ideal and unique way of marketing to its potential customers. And a brand owner has to know the appropriate platform to use.

Facebook is ideal for marketing services and also runs paid ads. It is also good for those who write content to promote their businesses.

Instagram is a colorful social media platform that showcases arts and talents. It’s an ideal marketing platform for fashion designers, models, comedians, actors, artists, and similar ones in that line.

LinkedIn is for professionals to exhibit their wealth of experience and expertise.

Social media marketing reaches a large number of the expected audience. It speaks to customers in different forms of media communication. And it is cost-effective because it eliminates employing the services of sales agents to sell and also seeking the services of advertising agencies to create content for commercial ads.

It also goes straight to provide for its target audience via the social media platforms they are known to use.

Marketing your products and services via WhatsApp puts you in a direct one-on-one communication link with the seller. Social media marketing is one way and strategy to drive traffic to a particular website for attention.

Social media marketing requires expertise and patience for the efforts put in to be seen. Take for example, running ads can’t just be done by anybody. It must be done by trained digital marketers who know the nitty gritty of running ads that will make them visible to Facebook users.

Anyone who goes ahead to do it by himself might discover it’s not getting any visibility. Don’t do social marketing if you are not patient with your marketing strategies to convert to sales.

It also requires the consistent creation of content to keep the marketing going. Just one piece of content is not enough. You have to keep churning out content to keep the marketing going.

Also, for social media content marketing, a team is usually needed like a content writer, a copywriter, a graphics designer, a voice-over artist, a video editor, etc. It’s usually a team effort.

When it comes to the feedback on your marketing content, it’s usually made public through social media platforms. Thereby making it impossible to control the visibility of such feedback.

So, if people rate your videos and content trash, you don’t only get that feedback, other online users too would have seen it.

Specific goals need to be set for any social media strategy. 

Goals to close sales, have leads, and increase traffic and visibility are the primary goals of any social media marketing strategy.

Knowing your audience makes marketing easier, and knowing the social media platform to get your audience is an effective strategy as these platforms can also provide you with data of users concerning your target audience.

You can also keep your customers engaged via your content, as these engagements will enable you to know how they feel about your products and marketing techniques and what to do with their feedback.

In social media marketing, highlights of the social media platform you are using are very paramount as these highlights will let you know when your target audience is online. So, obeying the highlights by posting content when online gives your marketing products and services more visibility.

By Manali